1. Develop and implement brand channel operation and promotion plans, formulate plans for the use of annual promotion expenses, and ensure the achievement of overall brand goals;
2. Evaluate the media effectiveness of channels, continuously optimize media strategies and media combinations;
3. Design efficient advertising ideas and promotion plans that are in line with local national culture and festivals;
4. Guide the design team to complete advertising images, posters, color pages, videos, creative ideas, etc;
5. Project management and execution, based on the company's business needs, planning offline brand promotion plans, creative activity planning, and promoting the achievement of brand goals;
6. Proficient in off-site channel promotion, with mature experience and resources in overseas KOL cooperation;